WHITE

Association – Purity, cleanliness, innocence, goodness, light, and simplicity. White color is also associated with perfection.However, some negative associations are also there with white color like emptiness and isolation.

Effects – It gives you a sense of peace and hope. It creates a sense of order and professionalism. White color is immensely helpful in inner cleansing and purification of your emotions.

PINK

Association – Love, vulnerability, passiveness, youth, feminine, innocence and joyfulness. It is tied to ideas of unconditional love and playfulness. It also associates with physical weakness and immaturity.

Effects – Pink color calms your mind and it is very helpful in reducing violent behavior of someone. Pink color calms the blood pressure and heart beat. It also fills up your bedroom with harmony and romance.

BLUE

Association – Coolness, trust, spiritual, peaceful, idealistic. Blue color is a symbol of logic and intelligence.

Effects – Blue color helps the body to produce chemicals that are calming. It also helps in improving the concentration level and productivity.

GREEN

Association – Growth, life, health, harmony, compassion, fertility and freshness. Green is the color of nature. The color green is associated with prosperity, wealth and safety.
Effects – Green color is thought to have a calming effect. It slows our metabolism. Green color has a great healing power.

YELLOW

Association – Happiness, laughter, good times, optimism, honor and hope. Yellow is the color of the mind and the intellect. However, yellow is also associated with fear and cowardice. It is also an attention getter color.
Effects – It makes you feel optimistic because the brain releases more serotonin (feel good chemical in the brain) when you are around yellow color. It also provides mental clarity. Though it can have disturbing effects if it is overused. According to some studies babies cry more in yellow colored rooms.

ORANGE

Association – Sunshine, joy, wisdom, desire, enthusiasm and success. Orange color is a combination of high energy color red and happiness of yellow.
Effects – Increases mental activity, optimism and creativity. You will find your heart beating a little faster when around red color. This color must not be overused in the house.

RED

Association – Power, passion, love, warning, danger and determination. Red is a color of energy.
Effects – Increases respiration rate, raises blood pressure and metabolism.

PURPLE

Association – Dignity, wealth, royalty, power, luxury, sophistication, arrogance and mystery. Light purple color also represents romance and delicateness while dark shades of purple are identified with fear and sorrow.
Effects – Purple color stimulates the brain activity which helps in problem solving. Since it is also considered the color of imagination, it increases creativity.

GREY

Association – cool, elegant, balanced, conservative and neutral. The grey is a diplomatic color which is considered to be the color of intellect and compromise. It is also associated with loss and depression.
Effects – Grey color creates a sense of calm and composure. Grey color does not energize, rejuvenate or excite. But, too much grey, particularly a dark grey shade can make you feel depressed and sad.

BLACK

Association – Aggression, authority, intelligence, power, formality, elegance, evil, gloom and emptiness. Black color is seen as a mysterious color. It is also connected with fear and the unknown.

Effects – Black color evokes strong emotions.